Vice President of Marketing and Communications
Paty is originally from Monterrey, Nuevo Leon, Mexico. She attended the Universidad de Monterrey, UDEM, and earned a Bachelor's degree in Information and Communications Sciences.
Paty has dedicated her whole career to work for the Latino communities. She is a former Digital Regional Editor at Univision Communications, Inc., where she consistently created resourceful and high-traffic driver content in Spanish for seven websites in three different markets in Texas. Later, she joined the Explore God organization, where she obtained solid non-profit experience and social media campaign management. Paty planned and executed a successful social media engagement campaign that drove the organization to reach one million followers within eight months.
Paty became an entrepreneur in 2013. Through her side-hustle, Paty has helped more than 50 Latino-owned SM businesses to achieve an online presence.
Paty is honored to have joined AUTM as the Marketing and Communications Director, later rising to the position of Vice President of Marketing and Communications. She is thrilled to expand her horizons and work for the Black and Hispanic communities as a result of this organization's fantastic mission.
Paty is also a self-taught artist, a photographer, and she loves to cook. During her free time, Paty treasures the time she spends with her family.