Design, Management

Full Time

Plano, TX


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Position Summary

If you have ambitions to be a part of a Best in Class organization, Samsung’s Digital Retail Experience Team is the place to be. The role of the team is to surround consumers with innovative product experiences that truly "Enhance" their retail experience. It is an exciting time with Samsung and the Digital Retail Experience Team is positioned to continue its growth. The dynamic culture at Samsung offers both great challenge and great reward. If you want to work among the very best talent in the industry, working on the most innovative products in the world, look no further.

It’s time to get your creative juices flowing! This role leads the strategy and creative execution of our multi-device experiences in retail. These experiences help shoppers understand our full mobile product story (phones, PCs, tablets, watches and ear buds) and how Galaxy devices work together to make their lives easier.

Your keen strategic and leadership skills will enable you to set the strategy, roadmap, and feature definition for new digital experiences that reduce friction and solve clear consumer pain points. You’ll partner with the Director of Digital Retail Experience on the roadmap and prioritization of what matters most to achieve strategic goals and shopper initiatives. You will use rich consumer insights and collaboration with Korean leadership and product marketing teams to identify the use cases to bring to life within retail.

Partnership in this role is critical. You will manage creative agencies in the building of content and interactive applications that drive awareness, education and purchase of our devices. You will also build relationships and opportunities with other best-in-class brands like Google and Microsoft to create new, integrated retail experiences using third-party products. You’ll work cross-functionally within Mobile Retail to deploy multi-device experiences across tens of thousands of stores. As sales associates also use these experiences to deliver richer sales interactions with shoppers, you will work with field reps to understand what’s working and what could be improved to enable higher mobile product sales.

To stay ahead of the competition, it’s critical to analyze market and competitive conditions, and lay out a vision where our content and in-store experiences can deliver unique value based on customer demands. Using consumer insights, you will execute concept testing across our Retail strategy and consumer insights teams. Once validated, you’ll partner with Retail team members to bring the concept to life. For the big ideas that prove they can drive impactful business results, you’ll partner with the Retail Experience Technology team for the software and applications development that will ultimately help us scale innovations across online, retail and carrier channels.

An understanding of the power of data is critical. You will be responsible for reviewing the data produced by the multi-device digital experiences and sharing reports that outline insights, opportunities, and performance against key metrics. Reporting will be shared across Korean and SEA Retail leadership.

Role and Responsibilities


  • Market Analysis & Experience Planning: 

  • Audit the market for new tools and best-in-class digital experiences that could help Samsung achieve our business objectives

  • Closely monitor technology and shopping trends

  • Construct concepts for testing, establish success metrics and measurement plan, report metrics and suggest optimizations

  • Understand competitive implementations and consumer online and in-store behavior along with usage of in-store technology; create strategy and recommendations to drive best-in-class experience

  • Craft short, mid and long-term roadmaps for planned consumer testing, optimizations and additional device experiences

  • Support the creative process of generating, developing, and curating new ideas that transform the online and in-store shopping experience  

  • Sell projects to senior leadership by partnering with Business Planning team to clearly define the achievement of growth objectives including market share, revenue, profit, and return on investment

  • Content Creation & Experience Execution:

  • Lead creative agencies to deliver best-in-class UX and content creation (use-case videos, lifestyle videos and photoshoots)

  • Develop interactive touchscreen apps to help shoppers experience device benefits in store

  • Oversee creative agency project management to ensure projects are completed on time and on budget

  • Partner with technology team to build interactive experiences and scale across thousands of retail locations

  • Ensure that feedback and requests are seamlessly integrated into experience planning and development processes

  • Communicate the status of ideas back to the customers, partners, and internal team members 

  • Build and execute plans to syndicate content across online channel partners

  • Identify, recommend and partner on new ways to engage shoppers across our product portfolio

  • Define product release processes, gain alignment

  • Sell solutions into channel partners to achieve maximum scale and ROI

  • Review performance dashboards; build and distribute monthly reporting on data insights and results against KPIs

  • Integrate Retail and customer feedback into product planning and development process; share plans across Retail organization

  • Collaborate with the SEA visual merchandising team to define how new multi-device digital experiences can show up in Samsung stores and across our retail/carrier customers; partner with cross-functional teams to sell solutions into channel


  • Bachelor's degree

  • 10-15 years of experience with the majority focused on digital experiences and/or retail marketing

  • Mobile industry or consumer electronics retail experience preferred

  • Most recent experience creating and driving retail experience improvements that reduce friction across the total shopper journey

  • Experience defining and leading retail solutions in partnership with strategists, UX designers, content creators and interactive application developers

  • Skills presenting and selling solutions into clients/accounts/leadership  

  • Strong understanding of shopping needs, trends and behaviors

  • Demonstrated leadership and ability to support cross-functional partners and navigate matrixed organizations

  • Solid understanding of technology, i.e., the technology infrastructure on how devices need to be connected to work together to create a seamless experience

  • Strong written and verbal communication skills able to regularly interact with senior leadership and channel partners with minimal oversight or support

  • Self-starter, able to add value without specific direction

  • Project management expertise

  • Strong analytical skills and ability to communicate key takeaways through impactful storytelling

  • Objectively able to look at available information and make recommendations

  • Positive attitude and ability to adjust as changes occur

  • Expertise with Microsoft Office Suite and extensive use of PowerPoint

Skills and Qualifications

• May lead a small team of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members

• Typically implements short-term action plans rather than developing policy, process or strategy

• Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome

• Has deep knowledge on one job area or broad knowledge on several job areas

• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years

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COVID-19 Vaccine Mandate

In order to comply with the federal vaccine mandate, Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption.  More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.